Wovel

I usually listen to NPR podcasts at work in my noise canceling headphones. Today I heard this concept of "Wovel". This is basically a Novel , but in the web.
New chapters come in every Monday and users who read the novel , can suggest a twist and the best thing can be used by the author.

The concept was amazing. People don't read much and I have seen hardback books here are so expensive.
In a book Titled "Better: A Surgeon's Notes on Performance" by Atul Gawande. He tells the story about an hospital in New York. One of the important functions of a doctors and surgeons is to wash hands and also they should ensure all the touch points are clean. Even if they wear watch they should remove it and wash it or cleanse it. So they had a devise a mandatory system for doctors to wash all the touch points.
But doctors ego is so high that even clouds cannot touch them. They can tell things to do to others, but having them implement this would be a difficult task. Making it mandatory didn't work because , doctors have the feeling that they know everything.
So the best suggestion which was given was have a meeting all the doctors and asking them their suggestions. Instead of having it mandatory and when they feel that they are part of the solution rather than the part of the problem , things changed dramatically.

Same holds good in this wovel too, if people feel that their story is also going to be part , it will spike up interest and people may read more. Hats off to their venture.